Benchmark Report 2024
Each year, Coupa collects customer data through surveys, interviews, and analytics to compile the annual Benchmark Report with operational Key Performance Indicators (KPIs). This year, the process included rebranding, influencing future ebooks.
Solution
I aimed to incorporate Coupa's "X" multiplier shape in the cover design, reflecting the report's contents. Inspired by data visualization charts and diagrams, I reworked the "X" shape as a texture in tone-on-tone blues. Key rectangles highlighted essential data points. The result is a design that is data-driven, dynamic, and tech-forward.
Scope
Role
Visual Design Lead
Brand Identity
Digital Design
Print Design
