As the creative lead for Coupa's 2023 Sales Kickoff event, I designed directional signage, print collateral, PowerPoint templates, and digital signage for over 900 attendees.
Using bold graphics and vibrant colors, the signage guided attendees and energized the venue. Print collateral provided product insights, PowerPoint templates ensured professional presentations, and digital signage offered real-time updates and fostered engagement.
Coupa Sales Kickoff 2023
Branding
The brand design for the 2023 SKO drew heavily on Coupa's company branding, with a focus on the hero blues while maintaining a distinctive separate identity with pops and gradient color washes from the secondary palette. The result was a design that not only aligned with Coupa's branding but also stood out on its own as a distinctive and memorable visual identity for the sales kickoff.
Event Signage
Cohesive, key directional signage was placed to guide attendees from hotel space to general session, breakouts and other key events during SKO.
