Whole Foods Market Palm Beach
Gardens Rebrand

Embarking on the journey to refresh the iconic Whole Foods Market Palm Beach Gardens location, the goal was to breathe new life into one of the Florida region’s oldest stores. As part of the extensive renovation, the vision was to capture the essence of the lush, tropical landscape that defines the region. Drawing inspiration from the vibrant surroundings, our proposed rebrand celebrates the rich tapestry of Palm Beach Gardens' flora and fauna.

At the heart of the redesign is a nod to the local environment, with tropical motifs and lush greenery adorning everything from team member aprons to store-branded materials. Through intricate embroidery and thoughtful design elements, the aim was to evoke a sense of connection to the community and its natural beauty.